Behind the Blooms: What It Really Takes to Run a Floristry Business
Beyond petals and pretty photos
Most people imagine floristry as hours of bliss arranging flowers. I love that part too—but the business side is real: ordering stock, managing cash flow, replying to enquiries, mapping deliveries, and keeping the website (and tech) behaving.
“Every bouquet is backed by logistics, late nights, and a lot of heart.”
The hidden workload
Some weeks felt like a juggling act. I’d be short on time, long on to-dos, and often asking my daughter Montana to jump in with website hiccups (cue the classic eye-roll!). I realised the tech side was draining energy I needed for my clients and creative work.
Handing over the website (and getting my time back)
Last year, I made a decision: I asked Emma from Emmagraphy to take over website care. Outsourcing isn’t just a cost—it’s an investment in calm, consistency, and focus.
“The peace of mind and time I gained were worth every cent.”
What changed for me
Once my site was looked after, my days looked different. I wasn’t tied to a screen troubleshooting updates. I could be present in consults, design more intentionally, nurture client relationships, and grow at a steady pace—without the constant low-level tech stress.
The real rhythm of floristry
Floristry isn’t all ribbons and roses. It’s 4am market runs, last-minute wedding tweaks, and buckets to wash when the day is done. It’s also the joy on a client’s face, the quiet pride in a finished installation, and the satisfaction of a business that keeps learning and evolving.
Community makes the load lighter
The best lesson? Not doing it alone. Finding a circle of women who understand the juggle—people who share advice, encouragement, or simply listen—has been a lifeline. Those connections make the tough days manageable and the wins even sweeter.
A note for fellow small-business owners
If you’re wearing every hat: it’s okay to ask for help. Your time has value. Protect the parts of your work only you can do, and get support for the rest. Celebrate small wins, give yourself grace on hard days, and keep going. Together, we flourish. 🌼
From market mornings to your doorstep
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